Moodsearch maps how you feel to hundreds of therapist-reviewed behavioral and emotional patterns. I worked across product design, brand, content strategy, and growth, translating therapist-reviewed patterns into intuitive mobile experiences and cohesive go-to-market materials. • Designed and iterated core mobile experiences across onboarding, Home/Today, pattern discovery and search, conversational check-ins, pattern rating, and progress and insights. • Created product mockups and design handoffs for engineers, along with App Store screenshots, video assets, Instagram carousel systems, and educational creative briefs to communicate a complex product clearly and consistently across touchpoints. • Authored and managed a UGC performance memo analyzing 6.2M+ views across 4,242 posts, identifying shifts in daily viewership, engagement, and creative performance to inform future content strategy and testing. • Collaborated cross-functionally with company leadership, marketing, engineering, and therapist reviewers to ensure product and marketing language remained accessible, compelling, and responsibly non-diagnostic.